Account-based marketing (ABM) drives revenue growth by targeting high-value accounts with personalized strategies. Success requires tracking KPIs like engagement, pipeline influence, win rate, sales velocity, cost efficiency, deal size, content engagement, account penetration, influence by buying stage, and customer lifetime value for continuous improvement. These metrics optimize ABM... https://intentamplify.com/blog/7-kpis-to-measure-the-success-of-your-b2b-abm-advertising-campaigns/?utm_source=k10&utm_medium=linkdin