Cost per action (CPA) marketing is revolutionizing the way businesses approach digital advertising. But precisely what does CPA mean in marketing? Simply put, CPA identifies “cost per action marketing”—a performance-based pricing model where advertisers only pay when a specific action, say for example a sale, sign-up, or download, is done. https://pad.geolab.space/s59BqZVwSxKj_Xr8UogGSA/