Companies need to design their business functions that has a full-channel vision to gain the future Chinese customers who have become more and more subtle and multichannel. The most important e-commerce company in China, Alibaba, has introduced a escalating chain of cashless supermarkets contrary to something from the US. https://www.madjor.com/insight-article/why-madjor-is-the-go-to-top-branding-agency-for-leading-brands