“We began to Focus on our packaging, and we recognized that we required to make something which wasn’t about getting poured, but which could be consumed the way bottle water was,” Swanson said. “We designed an ergonomic deal that buyers would want to drink outside of, and launched in 2016.” https://share.evernote.com/note/015c690e-0c57-903b-d9f5-57b394c3a4fb