Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding. A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the https://preven-o-de-fraudes64207.ttblogs.com/8106004/a-regra-de-2-minutos-para-retargeting